Nectar Members Can Now Collect and Spend Points with Ambassador Cruise Line

Nectar has added Ambassador Cruise Line as its first dedicated cruise-line partner, giving members a new way to collect and spend points on cruise bookings.

According to J Sainsbury plc's official announcement, Nectar members can link their account when booking through Ambassador's website or provide their Nectar ID through the cruise line's Guest Reservations team. Members can also provide their ID through the Future Cruise Desk onboard Ambassador ships.

The release states that members can earn up to 150,000 Nectar points, which the source describes as worth up to £750, across available Ambassador seasons on sale. The maximum is not guaranteed on every booking, and the points awarded will depend on the current booking and programme terms.

Nectar points can also be used towards the cost of a future Ambassador cruise. The published scope includes no-fly and fly-cruise Caribbean holidays, Saver and Ambassador Fare packages, full-priced upgrades, and applicable flight class on fly-cruise Caribbean bookings.

The partnership is particularly relevant to UK travellers because Ambassador operates adult-focused no-fly cruises from regional UK ports, alongside a winter fly-cruise programme.

Travellers should verify the current points rate, eligibility, fare conditions, availability, cancellation terms and account-linking requirements directly with Ambassador and Nectar before paying. This report summarises the official partnership announcement and does not independently assess the value of any fare or points return.

Source: J Sainsbury plc press release, 8 September 2026.

Source: https://corporate.sainsburys.co.uk/news/press-releases/nectar-sets-sail-with-cruise-partner-ambassador-cruise-line/